These two outdoor boards for McDonald's won nearly every advertising award you can name. But, more importantly, they increased awareness of McDonald's breakfast hours (before 24-hour breakfast was a thing) & their salad offerings.
What better place to encourage New Yorkers to gamble on the lottery than on the NYC subway? Imagine the millionaire dreams you could have while riding like sardines in a rickety subway car.
The US Army had never recruited Green Beret from the general population before. So, this, their first foray, needed to dispel the myth that special forces soldiers were action heroes like they are in the movies; we wanted to show that brains count more than brawn.
Washington Mutual prided itself on the notion that it wasn't like other banks. We leaned into that with some straight talking.
Feeling the pinch from cut-price competitors, Allstate took an aggressively straightforward to outdoor.
