hi, i'm gfr.
ALLSTATE x WALMART
Mayhem is back after a brief hiatus. This time he's dressed as an elf. And yes, he's on a shelf. And yes, mayhem will ensue. This campaign also included radio and social.
U.S. ARMY
These brand-building and direct-response spots were intended to show the Army not just as a noble calling but as a viable option for those looking for real-world skills. The U.S. Army campaign included print, web and outdoor.
NINTENDO
With this campaign, Nintendo DS became the biggest-selling handheld console in the world (until the Switch came along, that is).
SCHNEIDER ELECTRIC
Targeted at IT professionals, this video showed that even when the proverbial hits the fan, there's a company you can rely on.
ALDI
From existential crises for Home Shopping Network presenters to disgruntled gnomes, Aldi videos showed how the discount grocery store isn't built like other grocery stores.
ALTOIDS
Draggus posterialis, AKA ass dragging, is a real problem for anyone hoping to get anything done. Thankfully, there's an "altidote."
DEVRY UNIVERSITY
Real-world education for real-world results. That's what DeVry University offers. These spots help boost enrolment numbers nationally.
ARKANSAS FEDERAL CREDIT UNION
Buying a house, building an extension, chasing your dreams. These spots helped Arkansans do it all.



