These brand & DRTV were intended to show the Army not just as a noble calling for patriots but as a viable option for those interested in learning real-world skills. The Army of One campaign, of which these were a part, helped the Army hit its recruitment numbers year after year.
Here's Mayhem doing what he does best: wreaking havoc. This time while dressed as an innocuous elf (yes, he's on a shelf). The other commercials were intended to be hard-hitting savings messages at a time when Allstate was feeling competition from less expensive (& less good) options.
These commercials heralded the launch of the Nintendo DS, which went on to become the world's best-selling handheld games console. Given its game-changing (natch) touchscreen, we centered action around the power that the console puts at your fingertips.
If you've ever relied on your computer system at work, you know that, just as the sun rises every day, something is guaranteed to go wrong. We called this B2B video "IT Happens" for reasons that won't be hard to decode. The good thing is, when you rely on Schneider Electric, the '--it' won't hit the proverbial fan.
Modern life throws a lot at us. Sometimes it's hard to even get out of bottom. Especially if you're inflicted with a case of 'Draggus Posteriorales' (Ass dragging, for those non-Latin speakers) like this poor chap is. This was shortlisted at Cannes.
The budget grocery chain is a strange beast, with all sorts of quirks. We wanted to bring a sense of whimsy & playfulness to the work we created. Hence the talking avocados, cheese shaped like racing cars &, inevitably, gnomes.
DeVry had a bad reputation, but a great track record. These commercials were successful in showing that, far from being a diploma mill, DeVry was the place to go for hands-on teaching all but guaranteed to get you a career in the field you want.