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COMMONWEALTH EDISON
Take a bunch of teenage girls interested in science and coding. Add some old refrigerators. What do you get? A wildly successful annual program (dubbed The Icebox Derby) that promotes females in STEM fields and lets teenagers without driver's license drive a fridge car (yep, that's a thing).

COMMONWEALTH EDISON
Old fridges suck energy. A lot of energy. To promote ComEd';s commmitment to reducing electricity consumption, we invited local artists to reimagine old fridges. The final artworks were installed along Michigan Avenue, guaranteeing millions of eyeballs. The campaign was dubbed Metamorfridges.

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