hi, i'm gfr.
ALLSTATE x WALMART
Everyone's favorite anti-hero doing what he does "best": breaking things.
ALDI
These OLVs contributed to the doubling of followers for the budget retailer. Here you'll find presenters facing an existential crisis, disenchanted gnomes and a car made entirely out of cheese.
MAGIC 8 BALL
The world's favorite prognosticator was turning 80. We wanted to celebrate that occasion in a groovy, rad, fab and lit way.
ORVILLE REDENBACHER
What better way to show the lack of additives and preservatives and all that junk that showing exactly what goes into Orville Redenbacher popcorn. Hint: it's just corn.
COMMONWEALTH EDISON
"Use us less," was the concept behind these digital banners for Chicago's electric company.
TANGLED ROOTS BREWING COMPANY
Not farm to table but farm to foam. This online video directly helped boost the popularity of this small Illinois-based brewing company.
VIDAVII
These two teasers ran on Facebook and gave this London-based wellness center a launch that exploded expectations and objectives.









































